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"How To Become An
Authority
In Your
Field or Niche Market...
"Without Lying, Cheating,
Or Doing
Anything Unethical Or Illegal...!"
By Edward "Mr Ed" Thorpe |
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"Helping Online Entrepreneurs Since 2001"
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Project: How to become
an 'Authority' in your selected Internet Business field or in your target
market.
The following example is for "Poets
& Writers". Your
Internet Business is probably different...
Merely
substitute
your
field,
or
niche,
into
the
example
herein,
and
play
along
with
us.
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The following was my response to a Reader who asked me:
"Most of the ezines, JVs, etc. I find are
not in the art field. How can I break into the art field, have a
massive newsletter audience, and make tons of money with it?"
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You have a clearly defined target market: Poets and writers. Also
poetry lovers.
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Build a web site with content appealing to this target market.
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Set up a form or method to collect visitor's names. (Give them
perceived value in trade for their contact information.)
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Publish an online newsletter/ezine with original content and tips from
you and other experts.
-
Your question is also your goal, as well. I quote you:
"Most of the ezines, JVs, etc. I find are
not in the art field. How can I break into the art field, have a
massive newsletter audience, and make tons of money with it?"
The bad news:
Uh, I don't see any...
Unless you
consider the time and effort it will take for you to accomplish your
reachable goals and become an authority in your field or your target
market.
Classic strategies you can use:
(Keep in mind this will be a project built upon positive expectations, fueled by cheerful determination, and piloted via
un-bridled enthusiasm. don't you just love it when I talk like that?)
1. You want to become a recognized authority in your field.
Here's a few
methods to start with:
Write and submit articles to online
article directories, other ezines, blogs and offline magazines
targeted toward writers and writer issues. (Your targeted market).
(List of online publications you can submit to at the following page:
Submit Your Articles )
Your articles would deal with writing in general, and specifically
about how to write poetry. They
could be your original work and you could submit reviews of other writer's work.
You can find online newsletters targeted to writers via searching
online search engines
and in various ezine directories. Here's a few places I found
quickly:
http://www.ezinelocater.com/
http://www.ezinelisting.com/
You'll find web sites targeting writers in the same fashion.
Once you find others in your niche market, subscribe to their
follow-ups, and read the things they send out. Also, get interactive with the ezine
publisher's, and the blog publishers, who are working to
target writers, too. You'll also find ads, articles and references to
other writers, ezines and web sites catering to the same target market.
You follow this trail of related outlets, picking up the 'diamonds'
as you go.
Send your articles, reviews and writing tips to these ezines, blogs,
and magazines. In addition, send your stuff
to any writing oriented web site administrators you find. Always follow their
established guidelines for submitting content.
Make it easy for publishers to use your submissions. AND, send them a
thank you note when your stuff gets used.
Also, regularly send your feedback in the form of 'good job';
'here's more info on the subject you wrote about', etc. Also offer
to help them accomplish their goals. (Quick phone calls are a great
tactic)
In other words, without being pushy or a pest, establish a personal
relationship with these people.
Your goal is to have these publishers and web masters/web site
administrators, feel like they know you. And you want them to think of you as a reliable, trustworthy resource
they can use to accomplish their personal business goals.
If you will do at least one of the above tactics every day, or at the
very
least, one per week, you will eventually become known as an
authority who is an expert
in your field. Your expert status/authority in your field, time
frame will depend on how often you use the above tactics and how
skillfully you carry them out.
Listen, it's ok to
start out as a nervous novice here. You'll quickly gain
confidence when you pay attention to, and follow, the
feedback you'll be getting from implementing the strategies.
For every contact you make, every email you send, every article you
write and publish,
every review you write and publish, every short 'tips' piece you send out: include a resource box, and or a signature
file (sig file) that will...
1. Pinpoint the point of entry into your prospect building
process:
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Link your autoresponder email addresses you use for your
different ezine
subscriptions.
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Offer a free report, or series
of writing tips, etc...To entice readers to give up their personal
info.
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One of my article resource box examples: (No more than 6 lines at 65
characters per line)
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One of my subscription autoresponder address is used in the above example:
mailto:memo@aweber.com (IF
you're already a subscriber - don't send an email to this address!)
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When a reader sends an email to the address, they immediately get a
welcome email that starts building a personal/business relationship. I also
send them to my ezine's support site to pick up a couple of
unannounced free
resources.
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TIP: For tracking purposes, I have more than one autoresponder
subscription email address available.
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Example:
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Subscriptions emailed to: nz@a1ebiz.com let's me know this
person signed up from a particular subscription-based opt-in web
site I often use.
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Subscriptions from a
free opt-in program,
Subscription-Rocket.Com goes to this autoresponder address:
sr@a1ebiz.com
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If I want to know how
effective a list building job Subscription Rocket is doing for me, I
merely look at my sign-ups for sr@a1ebiz.com.
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I also use this technique to track responses to articles submitted
to specific ezines, web sites, ebooks, etc. I sometimes use this
method to track advertising, too. (Although there are easier
methods.)
-
By doing this, I can tell which of my list building methods are
giving me the most subscribers...
-
And I can also track the
different sources to see which subscription resources are bringing
in the most buyers/customers - more important than number of
subscribers.
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Example of a simple signature file I often use for 'general' email
messages:
|
Peace,
Edward "Mr Ed" Thorpe
"He who helps the most people - Wins!"
850-896-6763
Quick & Easy List Building Secrets:
http://www.Co-Reg-Secrets.com |
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You can also offer a
freebie of some sort in your sig file.
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Link the freebie to a
specific autoresponder or web site page.
-
The more specific the
email content, the more targeted your sig file.
2. Include a link to your ezine's support web site:
-
In my article resource box & sig file examples above I used:
http://www.THGBA.Com which is a
domain name redirecting to the longer domain name of: http://www.The-Home-Grown-Biz-Advocate.Com
(and the whole exercise is now nonexistent)...Its a long story...
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To capture visitors email addresses when they visit your web site.
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Put up a subscription box/form on your web site.
Most decent autoresponder account will come with a html form you
can use for this purpose.
-
I 'think' this
free autoresponder includes a form generator. If
not, let me know. I have a very cheap generator available.
Seven more methods to become a recognized expert in your field or
niche market:
1. Submit your ezine to the ezine directories:
-
For best results, submit once
per month.
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When you're making money, you
could buy Jason Potash's 'ezine announcer' to do these submissions
in a more 'auto' mode.
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It's still work, but the software does help.
BTW. I know Jason personally and he's a quality guy. I use and also sell his software here: Ezine Announcer
2. Swap ezine ads with any ezine publisher:
3.
Find message boards/forums relevant to your niche.
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For a list of forum's click on
the link: Forum List
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Join the forums and answer the posts and questions from other members.
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Don't spam or try to sell in
your posts.
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Let your 'sig' file do the marketing for
you.
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IF
you give valuable content, you'll soon become someone looked upon as
an expert in your chosen niche.
4. As your budget allows, buy ads in ezines published to your
target market:
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I'd get ownership or become an
affiliate of a product or service relevant to your market and
advertise it in these ads.
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Don't sell in the ads.
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Let your ad get attention &
interest.
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Direct them to a lead capture
page or to an autoresponder address that collects their email
address.
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Your advertising goal:
"Have people read your clearly defined ad; readers go to a web site
or an autoresponder to get more info. You make them give you their
contact info before they get your info: 'tit for tat'."
-
Let them know
your privacy policy and your intentions to follow up with
them.
-
These days, solo ads
are returning the best results.
-
If you can't afford solo's, at
least try for a 'sponsor's ad' or 'top ad' placement.
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Here's a list of
ezines offering:
solo ads
5. Come up with an autoresponder series of useful content:
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You could put the same content
into a downloadable ebook or ereport.
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Use your valued content as an enticement to get people to opt-in
to your ezine lists.
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Make certain your work 'brands' you, your ezine and your ezine's support
web site.
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Let other ezine publishers, web masters, subscribers give
it away, as well.
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It could even be a series of related themed articles/tips.
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Dress up
your content's benefits so readers would expect to pay for it.
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If it's an ebook or ereport have a cover designed for
it.
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The name/title is critical - think of the title as a headline.
6. Become the 'source':
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Write, compile, buy the rights to, or have ghost written, your
own product/ service you can market that is targeted to your market, of
course.
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You can start out putting your sales pages & order pages on separate
pages of your present ezine support web site.
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Eventually you may
want to move your offers to their own mini web site.
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You can get 200 mini site here for a very
reasonable investment here:
Mini-Hosts.Com
7. Your web site:
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Include links to past ezine issues.
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Include a link to a sample ezine issue.
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Add a personal picture.
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Add an 'about me' page.
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Regularly add content driven
pages of interest to your target market. (Yours and other authors.)
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To get more opt-in
subscribers:
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Add your sign-up bonus offer to
each web page.
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Add an exit pop up with your
subscription form on it.
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Include the offer on your exit
pop up form.
If this sounds like a lot of work. Uh, Bingo!
If your budget allows, you can hire out the work. You and also buy
lists filled with people who meet your targeted market's profile.
But, there'd be no point, until you have something to sell them.
In my opinion, and from my experience and observations, the above
steps are the minimum steps on your path to accomplish your goals
and become an authority in your field.
Final tip:
Keep a separate list of each subscriber who takes the
time to personally contact you. Give this list special attention,
and special deals.
Lastly, keep a separate list of each person who buys something from
you. They get special attention and selected offers targeted to
their interests, as well.
As your product inventory expands, you'll want to segregate your
customer list into many separate and specific product/interest types
customer lists.
Doing so will allow you to make
specific offers to customers because you can better fine tune their
interests to products/services they'd be likely to buy next.
In fact, make it your regular practice to use the power of
sub-lists. |
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Until we talk again, may all your ‘failures’ become lessons learned and
each of your successes make you a better person.
Peace,
Edward “Mr Ed” Thorpe
"He Who Helps The Most People Wins!"
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PS: While you're here, why
not start getting free delivery of my regular/irregular email
newsletter, "Online Beginners Guide"? Readers seem to like it,
perhaps you will too...
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Naturally,
you can easily and quickly un-subscribe any time you want with no hard
feelings from either of us. . .
And,
your private information is never shared with a third party. You have my personal word
on that!
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Disclaimer:
The information herein is presented without the
assumption of any liability whatsoever by the publishers
and the authors for the use of, or inability to
use, any or all, of the information within any references, resources, strategies
or methods, either implicit or implied, found
herein or at any other referenced source. Any example is for instructional
purpose only. As with any possibility, or
any opportunity, there is no guarantee of
outcome... i.e. use this information at your own
risk. All represented trademarks and service marks
are property of their respective owners.
Disclosure: Some of the links presented are
affiliate links whereby the publisher receives
financial compensation should a purchase of
product or services be made by clicking on said
links...
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