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You decide your personal
& business
value by 1st deciding the worth you provide to others.
-
Every adversity
presents an opportunity, whether you act upon it or not.
-
Knowledge only becomes
power when it's organized into a plan of action, and then acted
upon.
-
Never hesitate to get help
(coaching/advice) from people outside of your immediate circle of
influence.
-
If you can get leads, and
turn some of those leads into prospects and your business idea
ain't workin', it ain't gonna work.
-
If your idea isn't working,
dump it and find another target market.
-
There's no shame in a
failure...Unless you don't learn the lesson(s) inherent to the
cause of said 'failure'.
-
Even the most successful
marketer's ideas fail at a ratio of about 7 out of 10...so, what'll
you figure your ratio will be when you're starting out?
-
People buy for only two
reasons: to solve a problem; and to achieve a goal.
-
Sell what people
already want by telling them what they're already thinking.
-
View the world through
your prospect's eyes, feel the emotions they're feeling, and
communicate with them at that level of understanding & empathy.
-
A lucrative target
market will already have buyers who are identifiable and
reachable.
-
A target market of
buyers will have competitors you must contend with.
-
Research and model & improve your competitor's
successful methods.
-
Discover
the areas where your competitor's customer service/buying
experience/follow up processes are failing and fix these
'problem-areas' for your future customers.
-
Use any of these
improvements as
parts of your UBA's, or the reasons
why your prospects should buy from you. (UBA:
Unique Buyers Advantage)
-
Once you've
established your business in said target market, make more money
when you cooperate with your
competitors via Joint Ventures, Endorsements, and Cross
Promotions, etc.
-
Use your advertising
to build your list of leads, not to sell.
-
Your selling message
must:
_ Grab your ideal prospect's attention
_ Gain their interest by appealing to their emotions
_ Establish credibility by using customer testimonies or 3rd party
verification. (i.e. your accountant/banker)
-
Create a burning
desire for your offer by:
_ Proving you can solve your prospect's problem
_ Or help them achieve their goal.
_ Give emotional, but logical, believable reasons why they must buy now.
_ Include a strong, no-risk guarantee.
_ Provide easy ordering methods.
-
Sales are preceded by
targeting the right market, making them the right offer, at the
right time.
-
To catch prospects at the right
time, you must develop and test a follow up system to keep your
offers at prospects 'top-of-mind' so they're buy
from you when they're ready.
-
Sell a dollar's worth
of value for a penny. You must make it believable why you can do so.
-
Generally, people buy
from people they know, like and trust.
(excluding most commodities and
depending on prospect's economic level)
-
Successful offers:
_ Make a big promise, or exciting offer
_ Present a detailed description of your product/service
_ Have a deadline that gives special price, or bonus for buying
now
_ Again, your deadline MUST have a logical reason and a believable penalty for not buying now.
-
Sales messages should:
_ Answer all questions: both asked & unasked
_ Remove all risk from making a decision today (guarantee)
_ Include believable penalty for not buying today.
_ Don't assume prospects know what you want them to do
_ Instead you TELL them what to do next
_ Have multiple easy ordering options
-
Worth Repeating: "Always make it easy to
buy from you."
-
Advertising/marketing
should pay for itself... therefore, track all things.
-
Continually test, track
and evaluate for improved results in your lead generation,
your marketing messages and your selling/follow-up processes.
-
ONLY test one variable
at a time & compare results with results of previous test.
-
Develop, test & track
follow-up messages for prospects.
-
Develop, test, & track
backend offers for your customers.
-
Grow your business with
Joint Ventures.
-
Joint Venture's should
provide benefits for 3 parties:
_ Product/service owner
_ Customer/prospect list owner
_ Customer. (Priority #1.)
-
People like to buy from people, not
cold, impersonal companies.
-
Generally people buy
from people they know, like & trust.
-
The only purpose of a
business is to provide spectacular customer service.
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About The Author:
Edward "Mr Ed" Thorpe: publishes the 'Online
Beginners Guide' (OBG) a generic business and life principles ezine. Readers agree
'OBG' is
"Honest,
funny, sincere and different." Subscribe: Send any email to:
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That's it for today...
My
very best to you and yours. May you live in peace and
may you have the respect of your enemies and the love of
your friends. Me, I'm still here and the pleasingly
plumb lady ain't sung her closing song, and...It ain't
over till its over!
Talk to you next time.
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Until then, may
all your failures be lessons
learned, and your successes runaway hits!
Peace,
Edward (Mr.. Ed) Thorpe: Publisher/Editor of 'OBG'
"He who helps the most people - Wins!"
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Disclaimer:
The information herein is presented without the
assumption of any liability whatsoever by the publishers
and the authors for the use of, or inability to
use, any or all, of the information within any references, resources, strategies
or methods, either implicit or implied, found
herein or at any other referenced source. Any example is for instructional
purpose only. As with any possibility, or
any opportunity, there is no guarantee of
outcome... i.e. use this information at your own
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